When starting a new company, finding ways to grow your business is a top priority. A lot of people instantly turn to social media marketing as their go-to. And why not? It’s one of the best ways to build an active, engaged brand presence. It’s also a great method to bring in new customers.
But the average ROI in social media isn’t that stellar. That is where Paid search comes into picture. Paid search or search engine marketing is one of the biggest drivers of positive ROI. This means that social media is barely a contributor to most B2B companies’ return on investment. If you want to drive fast, cheap sales for your business, paid search needs to be a part of your game plan. With paid search providing noticeable, positive ROI and quick sales, what’s left for social? Well, social is tough to tie back to ROI in marketing. When you’re starting a new company, there are lots of ways for you to tap into growth. Many marketers, though, will try social media to boost growth. They’ll promote content from their site in the hopes that it will drive sales. But here’s the truth: Social media only drives sales if you have viral content or an already massive following. If you’re the new bee just starting, you likely won’t see the returns you were hoping for. Plus, you’ll devote tons of time trying to up your social media game, when you could put that precious time to good use elsewhere. So what do you do instead? Focus your efforts on sem marketing. It’s better at driving actionable results and growth for your business.
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9/8/2021 08:57:03 pm
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9/5/2022 09:17:19 am
Thanks for sharing your ideas and thoughts! SUM is a London based full-service branding and marketing agency, working with ambitious luxury and fashion clients across the globe.
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