When starting a new company, finding ways to grow your business is a top priority. A lot of people instantly turn to social media marketing as their go-to. And why not? It’s one of the best ways to build an active, engaged brand presence. It’s also a great method to bring in new customers.
But the average ROI in social media isn’t that stellar. That is where Paid search comes into picture. Paid search or search engine marketing is one of the biggest drivers of positive ROI. This means that social media is barely a contributor to most B2B companies’ return on investment. If you want to drive fast, cheap sales for your business, paid search needs to be a part of your game plan. With paid search providing noticeable, positive ROI and quick sales, what’s left for social? Well, social is tough to tie back to ROI in marketing. When you’re starting a new company, there are lots of ways for you to tap into growth. Many marketers, though, will try social media to boost growth. They’ll promote content from their site in the hopes that it will drive sales. But here’s the truth: Social media only drives sales if you have viral content or an already massive following. If you’re the new bee just starting, you likely won’t see the returns you were hoping for. Plus, you’ll devote tons of time trying to up your social media game, when you could put that precious time to good use elsewhere. So what do you do instead? Focus your efforts on sem marketing. It’s better at driving actionable results and growth for your business.
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With fierce competition emerging in several markets online and offline, businesses have a plethora of marketing techniques they can employ with the intention of promoting their brand and improving their presence.
Performance marketing has stood out to be one of the most integral techniques that marketers can use today to successfully extend their advertising reach with the most optimal spend. This technique is essentially based on the concept that a marketer will pay an advertising fee or commission, only when a specific, desired action is completed. The most common payment models that can be used are Cost Per Acquisition (CPA), Cost Per Lead (CPL), Cost Per Click (CPC) and Cost Per Thousand (CPM). Payment is made once the required result varying across each of these models is successfully achieved. Performance marketing campaigns have proven to significantly build brand awareness, improve engagement and generate higher sales in the most lucrative manner. It has been observed that the cost-per-acquisition is also lower while making use of these strategies. Besides being cost efficient, performance marketing shines out amongst other conventional marketing techniques because it allows an advertiser to measure and track incremental progress through a completely transparent system. Brands have complete clarity on the click-to-consume path of a buyer, the channels that are producing the greatest return on investment, and are able to gain insight into areas that require optimization for overall growth. The element of risk is also greatly reduced while implementing performance marketing campaigns while comparing it to other generic marketing approaches. These other techniques usually involve high costs and no guaranteed return, whereas in performance marketing, payment is made only once a successful action has taken place. Another point of focus is that performance marketing techniques allow an advertiser to grow a brand without the use of conflicting marketing channels. Brands can focus on building customer engagement instead of directing energy towards budgets and measuring returns from separate channels, as this information is available at the fingertips of a marketer employing the performance marketing approach. Progress can be measured and evaluated with each and every click. Lastly, by using publishers and affiliates across various platforms, performance marketing gives a brand the opportunity to widen its reach to markets and areas that they may not have access to. Brands can tread into specific niche markets which can greatly increase product exposure. Since performance marketing as a concept is based around transactions based on consumers taking a specific and defined action, marketers are able to clearly see the tie between costs and results. There is no wastage of funds and the amount spent is based on tangible results rather than estimates, which throws light on the fact that performance marketing is an outstanding technique and will hold a company in good stead, compared to other traditional methods. The digital ecosystem is undeniably booming. Everything is moving online and the transition has been rapid. With this, E-commerce marketing has proven to be the most valuable strategy to adopt in today’s world to achieve set objectives.
E-commerce marketing can be used as an umbrella term which includes multiple domains of promotion and advertising including Social Media Advertising, Search Engine Marketing, Content Marketing, and Email Marketing. A sound marketing strategy, using an appropriate combination of the multiple tools available can help to achieve a plethora of objectives that a company may have including growth in sales, solidifying customer loyalty and building brand awareness. Even though there are a number of marketing techniques available, there are certain key focus areas that should be covered to emerge as successful in the E-commerce space. Personalization for Individual Customers: Forming solid relationship with customers online tends to become difficult, but is an imperative aspect to build customer loyalty towards the brand. It is important to tailor marketing efforts to suit individual requirements. Methods such as addressing emails with the customer’s names and providing recommendations based on the customer’s previous behaviour can be incorporated to cater on customer base. Focus On Word Of Mouth And Referral Marketing: The impact of Word of Mouth Marketing can be tremendous, as people tend to be sceptical about online brands and move forward if they have received positive reassurance prior to purchase. Positive word of mouth can be spread through the various channels via e-commerce marketing by uplifting the position of the brand. Referrals also play an equally important role in building a customer base. A solid and stable referral program can be set up to spread the word about the brand or business. Pay Attention To Customer Feedback And Reviews E-commerce marketing allows a brand to gain feedback, criticisms and complaints through accessible platforms. Since customers are able to express their views with a great amount of ease on social media platforms, a brand’s website or on other third party platforms, brands should leverage this and make note of and address any hurdles that have come to light. Understanding customer’s concerns can go a long way in helping a brand grow and move towards success. Formulating an E-commerce marketing strategy can be daunting, simply because of the plethora of tools at the disposal of marketers. Campaigns must be consumer-centric to build brand awareness amongst relevant audiences to help drive traffic and boost revenues. A deep understanding of the preferences and behaviours of consumers, the tools that will work most effectively for the business and resources available must be thoroughly evaluated before moving forward into the world of e-commerce marketing. Blog Referral: Explore the strategy of E-commerce Marketing Something which has real-time data for a personalized customer experience truly defies Intent Marketing. Today it is necessary (and possible) to precisely target the marketing pressure to capture the best leads, increase the performance of digital actions and offer a personalized customer experience. It is about impacting clients and potential clients, at the right time, with the development of devices based on the exploitation of preferences and signals of intent. What is "Intent Marketing" or Intention Marketing? Among the different types of marketing that companies currently use to attract customers and improve their sales figures are intent marketing or intention marketing. Intent marketing aims to offer customers or potential customers the product or service they want at the right time, based on the analysis of their preferences and purchase intentions, the so-called intention data. Within the philosophy of this marketing strategy, it is also adapting to the message and the communication that the company makes to its public, according to the point of the sales cycle phase in which we find ourselves. Intention data can be leveraged by analyzing the fingerprints left by each customer. For example, when you visit search engines/web pages, your participation in them or in the monitoring of your interactions on social networks is counted. Application of «Intent Marketing» Intention marketing consists of four processes. 1. Analysis: It consists of finding our potential clients and analyzing their behaviors and, in this way, detecting the best time to interact with them. 2. Collection: Know your preferences and purchase intentions and which customers are most likely to make a purchase. 3. Customization: Identify the best communication channels and the most suitable type of offers for each client. 4. Consolidation: Consolidate the relationship with the client in order to increase sales. Advantages of using intent marketing: The use of this marketing strategy by companies allows them to save time and money since it allows them to direct their resources towards the people who are most likely to buy their product. Marketing of Interruption vs Intent Marketing: Lets clarify what Interruption Marketing and Intention Marketing mean in both cases it refers to the publications that we place in our digital Internet assets. Whether its related to organic posts or paid (ads). This marketing aims to offer prospects what they want in a timely manner based on the lead's buying intent and actual momentum. The potential client enters the internet search engine and places what they are looking for with a firm intention to acquire the product or service, so our job as advertisers is to get out in the first search engine locations in order to satisfy the potential client's need. Where the keyword that the lead uses in the internet search engine turns out to be the winning phrase that previously was the result of market analysis and the ideal client. Best way to choose a Marketing Type for your Business: If you have a local business, prepare to have well-implemented intention marketing, this can be organic (not paid) or paid. Mainly the Google search engine is used to implement this strategy, it is recommended to have a business website and to have internal pages with the keywords that we know that the potential customer writes in the search engine to obtain information about the product or service. For example: If the potential client needs a brace service for their child, they will have to locate a dentist with an orthodontic specialty in their locality and the possible searches would be like this: -Orthodontic service in Bogota -Specialist in braces in Lima -Dentist with a specialty in brackets (in this case, google automatically gives preference to the town where it is located) If we want to offer a product or service as a digital course or want to sell tickets for a face-to-face event, your marketing requires notifying people who are potential customers that you are going to offer this product and service and capturing the interest of these people and starting to introduce them to a marketing funnel where the ideal is to take him to a conversation to close the sale and in this strategy we mainly use the social networks of Facebook and Instagram on the Internet. Facebook and Instagram give us the opportunity to choose demographics and interests and, accordingly, to whom we show our creative ads. In conclusion, study your ideal client and what their purchase process is if the lead searches for the product or service if their search is planned or spontaneous. The convergence between Information and Communication Technologies (ICT) and cars has been progressively taking place in recent years. What until recently were two worlds and two separate industries are beginning to go hand in hand. But what is the connected car? It is a concept that fundamentally refers to the consideration of the car as one more device that is integrated into communication networks, but the concept also extends to the use of ICT within the vehicle and in the future it will do so to driving vehicles in a autonomous way. The current stage of the connected car tries to integrate mobile devices (smartphones or tablets) and existing applications with vehicle connectivity. Among those applications, which can already be managed by voice, are those that have to do with music, mail platforms, traffic or geolocation (advertising of offers near the place where the vehicle circulates, the location of family or friends of the driver, etc.). Connectivity, security, information, entertainment and navigation services are therefore the bases of this stage, which the user values more and more and which have become fundamental elements when choosing a car. Most of the car brands are joining this stage and establishing alliances and agreements with large companies and operators in the ICT world. Due to new technologies, manufacturers benefit from a more intense relationship with the user and a higher level of loyalty. The integration of ICT in cars should not lead to a decrease in safety, but should, for example, also contribute to avoiding driver distractions. But the true potential of the connected car will occur when each vehicle can communicate with others and with the elements of the infrastructure of streets and highways. In this way, you will be able to receive more precise and anticipated information in real time about meteorological phenomena, accidents, situations at intersections or points without visibility, etc., which will complement what is already available to you through more traditional means. This will make driving safer, save time and reduce energy consumption. The systems that will allow this connectivity will be progressively integrated into the new cars that are put on the market and solutions may appear for vehicles that are already in circulation. Fleets of connected car devices can incorporate platforms that allow the location, monitoring of the state of the vehicle and its driving parameters. The data provided by these functionalities is very useful for fleet managers, but it is also useful for insurers and their clients: they can improve their efficiency and reduce accidents through analysis. This is the present state of connected cars, but what will they be like in the future? Connected vehicles of the future: 1. Control anywhere, also on your mobile device: Connected vehicles are already integrated into the network of connections created by the Internet of Things, but until now everything was managed through the vehicle itself. In future connected cars, control will be the user, which directly points to the importance of smartphones as the management center for all devices. 2. Communication with all vehicles: Sensors installed in connected cars in combination with advanced telematics will allow vehicles to communicate and share information and with other networks (such as external infrastructure), increasing the efficiency of operations within the car. The main expected benefit of this feature is to reduce traffic jams as well as accidents. 3. Closer than ever to (smart) roads: Roads, as a fundamental infrastructure for driving, will also have to adapt to connected cars so that they can maximize their potential. Smart Roads calls will be a fundamental piece in aspects such as traffic flow regulation or security (to avoid collisions). Furthermore, smart roads will become a valuable source of data. 4. Integrated with Smart Cities: Connected cars only make sense in a fully smart city environment. Many urban areas are already moving towards the Smart City goal to completely transform the cities. Connected cars will be as smart as their environment is. Keys to autonomous vehicle technology: The technological keys to connected cars will be all those that improve vehicle connectivity and guarantee safety. The ability to receive over-the-air (OTA) updates, connections through 5G or WiFi cloud platforms, advanced telematics or increasing the power to 48 volts in the vehicle will be essential for the massive development of connected cars. The unknowns that open up in the world of the connected car are many, such as the need to adapt to the constant technological innovations that will emerge in many fields, the difference in the life cycle of products (five years on average in a car, compared to two of a smartphone), the operating systems that will play the heart of vehicles, the conversion of this type of car into a platform for brands and advertising, the need to change the car marketing model and the profile of sales professionals, etc. These unknowns contrast with all the possibilities that open up for the world of connectivity and vehicle applications and that must lead us, The connected car is also an important economic opportunity for manufacturers and for service providers, many of which will be new and will have to do with the enormous amount of useful data that will be generated and that will be treated with big data technologies. There is still a long way to go in the connected car universe with that ultimate goal of vehicles driving alone. And it is a path and a process that has already begun and that, due to the demands of users and the interests of the industry and service providers, cannot be stopped. Connected car is no longer an option, but a necessity and a great opportunity for the automotive industry. A few years ago, connectivity and home automation systems were only within the reach of a privileged few with sufficient resources to install the different sensors and equipment necessary for the operation of basic applications with rough and sometimes complex interfaces to use. Today, it is possible to create smart homes capable of offering us a multitude of options. However, we still have the problem of fragmentation. That is to say, there are very varied alternatives to protocols and brands, often incompatible with each other, so we must choose very well the system we are going to opt for. In the last two or three years, this diversity has been reduced, or rather concentrated, in what we can call platforms or ecosystems where the different sensors and home automation elements live. Below we will review the most popular different alternatives for smart home automation, each with its advantages, disadvantages, and range of compatible devices. Amazon and its ubiquitous Alexa: Amazon set out to make home automation a more attractive experience for the general public and it seems that it is achieving it due to its multiple products and devices. It started with a modest and simple smart speaker called the Echo, but it gradually extends its domains to multiple and different areas of the connected home. The basic operation of Alexa is very simple. We ask a question or give an order to a compatible device capable of understanding us and it either executes it if it can do it directly or sends the necessary commands transparently for the user to the target gadget in charge of the task. In this way we can distinguish two types of devices, those that have Alexa integrated directly and can understand our commands, such as smart speakers, and those that can receive commands. To start creating an Alexa ecosystem, we must first get one of the Amazon speakers, such as the Amazon Echo. From there we can search for a multitude of devices and accessories available on the brand's website. Everything is available from light bulbs to WiFi repeaters, lighting systems, plugs, speakers, etc. Of course, we must bear in mind that many of them are from little-known brands. Google Assistant, your new virtual butler: Google also wanted its share of the cake and that's why in recent years it has been subtly sneaking its virtual assistant Google Assistant into our lives. First in the form of software for mobile terminals and with language limitations that little by little has been overcome with forecasts of surpassing the more than 30 languages. And later as a complete home device in the handy form of a connected speaker capable of helping us with basic tasks. It was with the arrival from 2017 of the original Google Home, the Home Mini and later the Home Max when the plans of the search engine giant have been outlining beyond the smartphone in two modalities: devices with the assistant incorporated inside and equipment that do not have it but can be managed from them, a strategy very similar to that of Amazon. One of Assistant's strengths is its ability to speak multiple languages and adoption by third-party companies, with more than 5,000 compatible devices. Apple HomeKit: Apple could not be left out of the home automation sector and to enter through the front door there was nothing better than to take advantage of its wide customer base with an iOS terminal. This is how HomeKit was born, the brand's home automation solution, offering manufacturers the possibility of integrating their products in iOS in a simple way and all controllable from a single application. HomeKit coordinates the different apps that our home automation systems manage, working in the background and making the applications connect to each other so that they can be managed from a single device, also including support for the Siri voice assistant. In addition, as we use the application and the teams, the system is supposed to learn about our guidelines and remember our habits in order to anticipate our needs. Which devices are compatible? Well, as we pointed out few of the devices among 100 household appliances, the brands will continues to add more and more devices with more advanced features.
How to effectively leverage and communicate the advantages of digitalization correctly?
In response to the growing demands of customers, production times are increasingly shorter in the current mechanical engineering sector, thereby increasing pressure on companies and their workers. It is for this reason that companies must have the agility to take advantage of new opportunities to optimize processes for the future of mechanical engineering design. It shows that, often, it is relatively small interventions that - well used - give companies a clear advantage over the competition. What is Digital Engineering and how does it affect mechanical engineering? After years of struggling with the theory and concepts of Industry 4.0, companies are already incorporating more and more aspects into their operations and the daily work of their employees. It is not about digitizing an entire factory at once, but rather making the transition to the digital era by area. Featured examples may be supervisors who control machine data through an iPad, machines that automatically place orders and the increasing use of intelligent systems for automated guided vehicles. Digital Engineering can actually transform the overall psychometric trends which can go wrong in the turn of events of numero alphabetic order. The gradual digitization of the German Industry is creating several challenges, especially in the mechanical engineering sector. Companies need to know what effects the digital revolution will have on their traditional fields of activity and how they can turn those effects into future business models. Digital engineering is a field that could help the mechanical engineering sector to benefit from digitalization both in terms of internal processes and customer contact. Digital engineering tries to efficiently interconnect standard processes. What else should mechanical engineers pay special attention to concerning these issues? Using the options currently available through scanning to combine and adapt individual processes does not guarantee success. Senior managers have to monitor these changes and developments to assess the opportunities and risks involved. These sectors can actually transform the main drivers to the manufacturing unit which can apply to the drivers of physical unit. Digital engineering tries to efficiently interconnect standard processes. The opportunities, in particular, must be very clear to the workers. Digital engineering tries to efficiently interconnect standard processes. The time saved allows workers to focus on value-added tasks, such as design and engineering work itself. If companies manage to communicate these advantages clearly, workers will automatically be more open to changes that affect established processes. What is the best way to communicate Digital Engineering in a company? From the worker's perspective, connecting standard processes efficiently means, ultimately, not having to continue performing unnecessary repetitive tasks. Another important aspect is the digital transfer of data in the process chain, which eliminates the laborious task of reintroducing data by hand, such as when ordering components for construction. Besides, automatic data transfer eliminates the risk of workers re-entering them incorrectly. Despite the clear advantages it has for the staff, it is also important to talk about the advantages that digital engineering offers to the company. In the end, it is about being transparent when communicating the importance of a digitalization strategy for the future of the company and, therefore, for the security of the jobs. The alternative energies other than renewable energies are, as the year's pass, is an alternative increasingly sought worldwide, so we need to figure out why more specialists in these technologies are required. However, some countries do not yet have the right professionals and that is a little late in offering options for the development of renewable energy experts.
But this priority might seem a point against it which is not at all. The more or less deep contact with so many branches of civil engineering during the race not only allows you to have a general base but also helps you discover what you would love and like. What you want to dedicate to. And if you are a recent batch engineer or are in the process, I am sure that you will be tired of hearing about the environment, sustainability, and renewable energy. Without a doubt, these are terms that are the order of the day and engineering is no longer conceived without respecting the environment around us. With all this, it is not surprising that in a world where global warming worries everyone, specializing in one or the other of these issues is not only a real alternative for today's engineers but also, very logical for the future. The development and management of renewable energies are becoming increasingly important and, without a doubt, is one of the bases for the future development of the human being in harmony with the environment. Anyway, civil or highway engineers we have to reinvent ourselves, or rather, open ourselves to other fields. What do you think? Do you think it is a real alternative? Leave it to me in the comments if you agree or not and suggest more exits in which civil engineers have room. Nobody has ever complained about a memory card being too fast and, increasingly, electronic manufacturers are expecting you to have high-speed memory cards that are compatible with certain features. These days smartphones, tablets, and even laptops often rely on memory cards to expand their storage. With consumers demanding higher resolution and less compressed video from cameras, manufacturers have responded by supplying memory cards that are not only more durable but more capable. Today, cameras are recording 4K video to microSD cards and raw HD video to SD cards. Luckily, memory cards have kept up with the rising demand, and the fastest cards around rival SSD drives, though finding out which ones are truly fast can be a challenge.
Determining Card Speed: When memory card manufacturers list their cards’ read and write speeds, they often use terms like “up to” or “maximum” when reporting the spec. A maximum read speed or speed “up to” a certain amount is the maximum burst speed of a card. It might be able to sustain that speed for a few seconds, which is great for saving a picture quickly, such as when shooting Sony’s Alpha a9 or Alpha a9 II at their maximum burst rate of 20 frames per second, but don’t expect to see read and write speeds like that for sustained transfers, such as when you’re shooting video. Plus, some manufacturers are a bit more liberal with the speeds they quote than others. Sustained transfer speeds can vary greatly from card to card, so to determine a memory card's overall speed—just looking at the card's advertised maximum speed isn’t always the best yardstick. It is also important not to confuse bits and bytes. Bits are abbreviated with a lowercase b (as in Mb/s), while bytes are abbreviated with a capital B (MB/s). There are eight bits in one byte. Often, video-recording codecs will list their speeds in bits per second, while cards list their speeds in bytes per second. So, when a video camera like the GH5 records at 400 Mb/s, remember that it is “only” 50 MB/s. Luckily, memory cards have several metrics to help you sort out which ones are fast all around. To the uninitiated, they can be a bit overwhelming and look like random numbers, so in this article, we will not only reveal what the fastest cards are but also help you understand why. UHS (Ultra High Speed) Card Classifications: Some SD cards have UHS (Ultra High Speed) Classifications. A UHS (Ultra High Speed) Classification commutates a card’s bus speed or the maximum speed at which a memory card is capable of transferring data. But, just like plugging a slow hard drive into a 40 Gb/s Thunderbolt 3 port won’t magically speed it up, a UHS classification doesn’t affect the speed of the memory in the card, but manufacturers will rarely make a UHS-I card that is unable to read or write faster than a non-UHS card. Non-UHS SD cards max out at 25 MB/s, but UHS cards can work much faster. Currently, there are two types of UHS classifications: UHS-I Cards, which have a maximum theoretical speed of 104 MB/s, and UHS II cards that allow for a maximum transfer speed of 312 MB/s. UHS-II cards also have a second row of electrical contacts to aid in the speed boost. If your memory card reader or camera does not have the second row of contacts, the speed will be more in line with UHS-I cards. A card’s UHS classification is a good way to help gauge a card’s burst speeds. The Fastest SD Cards: Now that we’ve decoded all the technical jargon, it should be clear that if you want the fastest SD cards you can get, look for UHS-II cards with a V90 rating. Luckily, B&H carries many UHS-II / V90 cards from a few manufacturers. Sony SF-G Tough Series UHS-II Memory Cards are available in 32GB, 64GB, and 128GB capacities, and offer read speeds up to 300 MB/s and write speeds up to 299 MB/s, which should satisfy the most bandwidth-hungry cameras. The Fastest microSD Cards for Cameras- MicroSD cards are essentially miniaturized SD cards, and share the same UHS and speed class properties as their full-sized brethren; so just like full-size SD cards, the fastest microSD cards are UHS-II / V90, which are currently made by Delkin Devices and Lexar. The Fastest microSD Cards for Smartphones and Tablets- Users looking to use microSD cards to increase the storage capacity of their mobile devices could benefit from looking at a slightly different family of memory cards. While cards designed for extremely fast sequential read and write speeds tend to be fast all around, there is little need for a UHS-II bus when you are mostly reading and writing lots of small files, which is why Application Performance Class cards are recommended. The fastest, and only A2-certified microSD card family available right now are SanDisk Extreme cards. In renewable energy engineering, engineers work on projects related to wind power, photovoltaics, hydraulics, biomass, etc. The engineers participate and coordinate the pre-project phase, which precedes the implementation phase, by passing requests for authorizations.
Their ultimate goal is to get a building permit. The renewable energy sector in India is the fourth most attractive renewable energy market in the world. The Renewable Energy Engineer is a Research and Development specialist in charge of developing new processes or improving existing ones for the use of renewable energies (wind, solar, etc.) - however the term is not used for R&D engineers working in the field of hydropower, as this energy is already mature enough to be not included in the new renewable energy sector. How to work as a renewable energy engineer?
The Renewable Energy Engineer may consider capitalizing on his expertise, becoming a specialist in a particular field in which he has worked for several years, or choose to evolve to project management functions and ultimately management. The main employers are the major groups operating in the new energy sector and having integrated research and development services. Specialized SMEs, and in particular certain technological start-ups, are also potential employers. Renewable Energy Industry in India:
The building is a system composed of different technologies to coordinate that require various expertise. Its construction is a complex operation in a normative and regulatory environment. The objective of a Building Management System is to make a real intelligent contribution to global supervision of technical installations such as heating, ventilation, air conditioning, electricity, lighting as well as safety and security installations (alarms, access, etc.) by centralizing all information on a common management tool. The Building Management System allows to "connect" the technical equipment of the building of comfort, heating and safety. BMS: Communication, Digital and IT Concept-
The main goals are: consume less, pollute less, spend less for the same level of comfort, the same result, the same service. For this, follow these three steps: 1- Transparency: Measure, visualize and control the energy performance of your technical installations for greater transparency equals to implementation of an energy metering plan. To implement this, after analyzing the building, we will define the most "energy-intensive" and we will recommend the installation of meters adapted to your needs to have a precise amount of your energy consumption. 2- Intelligence: Optimization and enhancement of your BMS features bring more intelligence to your system. It is enough to understand the needs, to identify the opportunities, to establish an action plan and then to implement it. 3- Performance: The modernization of your technical installations and the reduction of your energy consumption add value to your building. It is necessary to modify the technical installations to increase the energy efficiency of the heating, ventilation, air conditioning systems by including a guarantee of performance. The project must guarantee sufficient gains to finance the energy optimization works and services with a pre-defined return on investment time. According to new research, the market for building automation system (BAS) will grow driven by the construction of more sustainable and efficient buildings, as well as further development of wireless sensors and protocols and rapid growth in the Infrastructure field in developed countries. In the modern world, full of connected objects and smart accessories, buildings are destined to share the same destiny: intelligent buildings are already here. Thanks to new technologies, and surrounded by the increasing advantages offered by the Internet of things, intelligent buildings have arrived to provide solutions, improve efficiency and reduce consumption in our society. 1. The smart buildings logo: What is an intelligent building? Just a decade ago we could never think of automatically controlling the conditions of an entire building. Luckily, the technological development and context of the IoT have allowed the emergence of intelligent HVAC i.e. Heating, Ventilation, and Air Conditioning. These systems, commonly known as HVAC Systems; they offer the possibility of controlling the air conditioning units to maintain in the constructions an always optimal temperature and, most importantly, in real-time. How is it possible? The use of sensors and continuous monitoring allow the system to keep accurate and precise control of temperature, humidity and other environmental values in the smart building. To do so, it is necessary to interconnect these sensors to the intelligent HVAC system by creating an information network. This is where the IoT plays its fundamental role, providing the system with the means to maintain interconnected sensors and units at all times. Besides, in the latest generation of intelligent buildings, HVAC Systems allow users to acquire and manage usage patterns. That is, these systems can collect information, analyze it and define patterns to anticipate the needs of each moment. This brings a huge degree of comfort. But, more importantly, it offers a very important series of benefits. 2. Greater efficiency: Probably the greatest benefit that these HVAC Systems bring to intelligent buildings is optimization. Increasing the efficiency of a building means having active control of its conditions. But what kind of concrete efficiency are we talking about? Energy efficiency, of course. Checking that the temperature, among other conditions, is adequate at all times, regardless of external conditions and according to the number of users at any time is one of the biggest challenges of HVAC smart systems. 3. Lower consumption: Together with the greater efficiency, of course, comes the reduction in consumption. The cost generated by the energy of a building can be reduced by up to 35%. This is a fairly significant economic amount if we consider that 80% of the total energy of a building is consumed by these HVAC systems. Therefore, investment in smart buildings can result in considerable savings. One of the main problems when optimizing the climate of a building is the difficulty in controlling the parameters. And it is that with the most obsolete HVAC systems this is simply impossible. On the contrary, the systems provided in the intelligent buildings allow all values to be monitored in real-time. These values are stored for later analysis and thus improve the control and monitoring system. Besides, all this information is collected centrally. Also, from these analyzes, data can be obtained on the energy and consumption patterns used in the buildings, which makes it possible to substantially improve both existing systems and design new ones that are more efficient. 4. Easier maintenance: As with audits, intelligent HVAC systems allow almost complete control of the entire system status. Therefore, you can keep track of parts and systems, detecting failures and allowing repair immediately. Thus, not only the error is notified, but the system collects information that could be relevant to determine the reasons for the failure. On the other hand, it will also allow the system to adapt automatically to the fault, managing the rest of the components. 5. Cleaner consumption: Current consumption must ensure energy management in line with ecological responsibility. This spirit is precisely what these intelligent control systems maintain, which allow maintaining the optimal climatic conditions, avoiding the waste of unnecessary energy. Smart buildings offer the opportunity to manage consumption in a way much more in line with the most current and ecological consumption directives. These five are just some of the benefits. Because smart buildings will be a key, but not unique, piece of connected cities. More comfortable, more efficient, and more advanced spaces will be the scene of a life in which information will be accessible at all times, cars will not need drivers and energy will be cleaner and better managed. In short, the cities of the future; A future is closer than we imagine. BMS or building management system allows automation and centralized control of the real estate to turn them into real "smart buildings The Building Management Systems are increasingly used in all kinds of public and private property. Its function is to improve management and control, moving towards the concept of intelligent building. Do you know how they work? Since its appearance in the 1970s, building management systems ( Building Management System or BMS in English) have gained popularity both in public buildings (hospitals, universities, airports, etc.) and in private buildings (offices, factories, hotels, infrastructure, etc.). Also known as building automation system, BMS are computer systems that control and automate the mechanical, electrical and technological elements of buildings, such as air conditioning, public address lighting, supplies, elevators, surveillance, and fire protection systems etc. A BMS system consists of two elements:
As with home automation, in the BMS systems sector, closed solutions that provide all the hardware and software (supplied by manufacturers such as Johnson Controls, Schneider, Siemens, Honeywell, etc.) co-exist with open solutions formed by interoperable hardware and software elements, based on open standards such as TCP-IP, Ethernet, etc. The difference is that closed solutions only work with the components of a single company, while open solutions allow you to combine components from several manufacturers (as long as they are compatible). Why do you need BMS?
WHAT ADVANTAGES DOES A BMS SYSTEM OFFER? Whichever solution is chosen, a BMS system offers different advantages:
The combination of BMS solutions with new technologies such as Big Data, machine learning or artificial intelligence allows a building to not only be easier to maintain, but to manage itself according to the parameters defined by its managers, and alerting them only when there is an incident or an important decision about the management of the property must be made. These benefits are not only available to newly constructed buildings: with a relatively small investment, it is possible to upgrade an existing property through a BMS system to convert it into an intelligent building. And you? Would you like to make your building smarter with a BMS system? The fashion consultant helps customer to make the most of their appearance, so they feel good and confident. They also show people how to create a good impression from their way of speaking or behaving.
Labor Activities: Clients usually go to an Image Consultant at a certain point in their life, when they want help or advice about their image. For example, they may want to create a good impression in order to get a new job or earn a promotion, maybe go to the consultant before getting married or because they want to find a new partner, or when they have lost weight and do not know what clothes to wear . The Image Consultant analyses the client's image, including:
Next, the Image Consultant advises the client on the styles, colors and designs of clothes that are best suited to him, considering their personality, the budget they have and their lifestyle. They could also advise you on aspects such as:
The Image Consultant is informed about the clothes that are in the client's wardrobe and advises them on the clothes that favour him and those that do not. They tag along them for shopping, to advise when to buy new clothes and change your wardrobe. The Image Consultant should advise the client to dress according to the latest trends in fashion but show them what type of clothing and style favours them more according to their height, constitution and age. In addition to the appearance of the person, the Image Consultant also advises them on how to relate to other people, through their verbal communication (for example, the type of registration and vocabulary he should use) and non-verbal communication (for example, the way of standing or walking). Image consultants usually work with clients individually, but sometimes they also work with groups, doing make-up demonstrations. Some companies hire image consultants to improve the image of their business, for example, helping to create a new employee dress code that reflects the brand of the company, or teaching staff how they can improve their communication skills at meetings of business. Image Consultants can also run training programs, training, workshops or seminars, covering aspects such as image in the workplace, first impression, body language and business etiquette. Customers come from different backgrounds, and more and more men are using the services of an image consultant. Image consultants also devote part of their time to administrative tasks, to the promotion of their business through marketing techniques, public relations and their professional development. In general, they are responsible for maintaining a database of their customers, with information regarding their purchases, tastes and preferences, as well as their physical characteristics, to serve them more effectively and to make the necessary adjustments from one season to another. Image consultant must also maintain a contact list in order to refer their clients to relevant professionals, such as hairdressers, make-up artists, personal trainers, voice coaches, personal advisors, plastic surgeons, nutritionists, etc. To be an image consultant you need:
If you want to know how to dress for winter this post is for you. In these months of the year what we want is to shelter ourselves to conserve the heat of the body. And, many times, both women and men make mistakes when dressing for cold climates. To avoid committing these winter fashion ideas. The coldest season of the year is approaching and it is a unique opportunity to renew and refresh our wardrobe with unique and innovative styles, but it all depends on how we combine textures, layers, and colors, encouraging us to break the routine. That's why we have brought you some of the unmissable tips for this season. Clothing that you can wear in winter- a) Leggings: Depending on how much the temperature has dropped you can wear some leggings. Above you can put a skirt or a dress to the middle leg. b) Dress: These are not exclusive to spring and summer. You can also take them in winter. Use those with long sleeves and thick fabric such as cotton or wool, which is not so tight or so loose. And complemented by a coat. c) Skirts: Wear this garment during the winter especially if you work in the office. We recommend that you wear those that are at the waist and reach just above the knees. This way you will cover part of the torso and legs. Like the dresses, choose those of textile material that provides heat to your body. d) Pantyhose: These are very light, although they do not protect much if they provide a variant style. If you do not want to wear leggings, and the weather is not so cold, you can put some pantyhose under your skirt or dress. To compensate for this thin layer, wear knee boots. e) Jersey: it is a garment worn during the fall. In winter you can also keep using it on top of a long sleeved thermal t-shirt. 3 fashion tips to take advantage of this fall-winter- 1. Layering: the magic of the layers The layering is the golden rule during the winter; This is due to the fact that climate is increasingly taken into account when considering an outfit. The technique of the layers implies a superposition of garments with the idea of achieving the succession of styles that form the backbone of your look. The layering is effective as long as we exploit it correctly. A correct layering can be achieved basically from two points, color or texture: a. Monocolor: There is always a color that we like or that is the vanguard of the season. The idea is that you can find several shades of the same color that combine perfectly in a single outfit, generating a unique visual balance. b. Textures: The textures are a perfect reason to play in your look and, this season, they will give you a lot of "fabric" to cut. Everything is good at awakening the sense of touch. 2. Let it be Rock! Rock is still going strong at any moment, and nothing stops its style. Leather, woven with studs, spandex, and lurex are some of the possibilities. Use and play with the rock style, but always remember that it is a destructured personality symbol and requires a lot of attitude. 3. Classic, modern or urban The winter season is no exception, and having days with less light we must be prepared to adopt any style: in the same day, we can go from classic to urban style. In this season, the key is to be very flexible when choosing our styles, combining cuts and fabrics without losing comfort. Mistakes you should not commit in winter 1. Wearing large clothes without being oversize: When we say "loose clothes" we refer to one that is slightly detached from the body, not two or three sizes larger than yours. In the case of the third layer, sometimes it is necessary that you use a larger size because of the clothes you wear underneath. One tip is to use fitted pieces, to your liking, so you can dress in layers, stay warm and stylish. 2. Bring summer clothes: Summer clothes are very light. In addition, its textile composition is not at all suitable for winter. So forget about crop tops, tank tops, and sandals or open shoes like Peep toe or mules. 3. Winter clothes are not the same as rain clothes: The idea of wearing layers is that you can cover yourself with the cold. And, take into account that not always cold is equal to rain or snow. Even in winter, you should continue to dress for every occasion. Despite the weather station, it will not always rain. So, why wear those rubber boots? Wear boots, dancers, and even sneakers. What other tips to get dressed in winter without losing the style you share with us? If you liked this post and want to know more about fashion, we invite you to visit our blog. Just because it has started to get colder does not mean you can not fix it. Are you wondering how to stay elegant despite the cold?
Here you have the solution : 1.) The fabric: This is a weight decision to keep you warm in winter. 100 % wool fabrics are one of the best options when it comes to a winter suit. They help maintain your body temperature as well as being breathable. 2.) Color: During the winter season, the range of blacks, grays and even navy blue are the most common colors. We live in a time when fashion is constantly changing and if you think that dark colors are boring and you prefer to wear more vibrant colors, you do not have to resign yourself, this will give you a special light. If you want to wear something dark but enhancing your winter outfits, choose a fabric of corduroy. These subtle details make your outfit different. Now you have to decide what kind of suit you should wear: a simple two-piece suit or a three-piece suit. Before, three-piece suits were seen as an outfit for formal events. However, times have changed and it is accepted to use both indifferently. 3.) Ties and accessories: So now finally we have reached the last step. It's time to give the final touch to your suit. Winter is already cold enough to add a boring tie to your suit. Give a touch of color with a wool tie. There are many details and patterns which can highlight your costume. THE 10 KEY COLORS FOR WINTER 2018- Like every season, there are certain colors that would mark winter trends and that in a matter of months will arrive in our country. In this post, we will tell you what are those colors that you will wear in winter months. Which one do you like the most? Which one would you not use? Leave me the comment! "A landscape of color in evolution" There are a range of colors that were outlined as a trend for Autumn-Winter which came and explained as this season brings us a variety of colors that mix earth tones and neutrals with striking colors and patterns that reflect a landscape of hope, fun, and fantasy with natural tones. These 10 colors in their majority - highly combinable and easy to carry. The pastels and the navy blue or gray basics will be the star of the winters. 1. Cadmium Orange: It is one of the most cheerful colors of this season: Orange in light tones and even the brightest. It blends perfectly with blues, blacks and grays and can help you give a touch of personality to your winter looks. 2. Desert Sage: This is a 100% winter tone, a light grayish green, perfect to combine with Scottish accessories. It's off, but it looks super feminine and it's perfect for those that point to more formal or office looks. 3. Oak Buff: It is one of the colors that was already a trend last summer, but during the winter it takes center stage among neutral tones. An opaque yellow or "mustard" tone that is ideal for basic, formal and casual looks. 4. Cashmere Rose: Another of the obvious favorites is the pink, which with this season comes in pastel and stronger, Barbie style. The good thing about this color is that it has been dragging as a trend for three seasons, so what you bought last year, you can serve it for all the three seasons. 5. Dried Herb: This is 100% winter color. This color is a classic of almost every year, but with each year it comes as a strong color, along with other shades of green that you will see in this post. Super combinable, this color is undoubtedly an option for those who prefer muted tones. 6. Amethyst Orchid: This is another joyful color, that you can use in pastel and dark colors which are easy to combine (do it in the same way you would with a rose). Another color that everyone loves to include in their winter wardrobe. 7. Marsala: This color has been dragging as a trend for three seasons and while it was seen enough during the summer, winter is the best time to dress it. 8. Stormy Weather: The gray in all its shades is a YES this winter, even in Europe this color nailed it with the total gray look with gray garments. If you like classic tones, this is a good resource to get out of black once in a while. 9. Biscay Bay: We talk a little bit about the importance of green this winter. Well, here's another example. This tone called "Biscay Bay" is a nice mix of green and turquoise. It is strong, radiant and only preferable for daring people. 10. Reflecting Pond: And blue can't be absent, especially in winters. In this case and unlike last winter, the tonality that is imposed is a dark blue, dark, almost which turns into a blackish shade. Well combinable but with that touch which always gives the blue. A color that almost everyone likes. Meet more trends for the coming winter with our previous posts. Winter Clothes Fashion Winter Dresses Wear a bright makeup, perform a perfect manicure and other styling activities without training or at least effective advice, it seems difficult to get it. If we add to this that you have a very tight schedule and a budget that does not allow you to buy as much as you would like, it is an impossible mission. Even so, some experts propose to solve our lives with blogs in all areas. In fashion, we already have some beauty bloggers on YouTube references and examples of success. The Italian Chiara Ferragni managed to jump to fame with her blog The Blonde Salad, a gem for fashion fans. Belén Hostalet, Lulú Figueroa etc. there are many stars on the web that inspire us.
Do you have any references in the field of beauty? Quiet, we give you 11 references so you do not stay blank in front of your mirror. The authors of these blogs, in addition to recommending cosmetic products, give simple tips to feel good about yourself. Fitness, lifestyle or even intimacy all your questions will find answers. It's purpose? To make you understand that the realization of a 'french manicure' is not so insurmountable and that applying a matte lipstick well depends on a couple of stages. With the right advice and a little practice, you can get real wonders, be clear. Over time you can include these simple gestures in your beauty routine and above all, do not make mistakes in all areas. In contrast, food, health, and sports are necessary to take care of your body. If you still do not see yourself capable of doing your own home care, these bloggers aim to give you the best addresses for all kinds of treatments. Are you looking for a spa, a good aesthetic center or a hairdresser that will not fail you? These will be your best guides. Of course, being very connected and updated, they will give you the latest trends. Although some 'tips' are timeless (how to get volume with your mascara), dare with news and why not this Christmas with bright eyebrows. 1. Pure beauty: Pure Beauty is probably one of the most prestigious beauty blogs, coordinated by the journalist Beatriz Peña. Launches, in-depth posts dedicated to more complex topics, new brands barely known to the general public. All this with the backing of a great professional and their team. 2. Beauty in Vein: Another blog highly recommended and carried out by a more than a competent team of professionals from the world of beauty, with María Eugenia León at the helm. In Beauty in Vena, some fashion themes are also treated, all of which are written with rigor but also with a sense of humor. Amenity and interesting contents for those who want to know more. 3. PopSugar: Popsugar is in English, although it is an excellent tool to discover new signatures or products that have not yet been launched in Spain. In addition, it has a very important part dedicated to celebrities, analyzing their looks and giving us clues on how to get them ourselves at home. 4. Beauty Victim: If there are fashion victims, why not also beauty? This is how the author of the blog Beauty Victim is defined, which you will love for its accessibility. To start, it offers the possibility of consulting doubts with experts. In addition, they have the Club of Testers, with direct opinions on products or treatments that are proven. 5. Beauty for Love: Not only this is a blog made with love, but its author is Amor Sáez, a renowned beauty journalist. Beauty for Love not only deals with launches and cosmetic treatments but also has an important section of health topics of the most interesting. Attentive also to your contests! 6. I'm Radiant: Fashion, beauty, health, shopping, maternity, leisure- I'm Radiant is a complete blog with the most varied content dedicated to women. Pay special attention to the news, so you will be aware of many of the new beauty, both in product and treatment. 7. The Beauty Blog: The Beauty Blog is the blog of a woman who loves cosmetics, and who uses it almost as long as she can remember. It offers very practical and definitely useful posts, in addition to directly answering the questions of the readers. Very interesting your opinions on the products that you try and recommend or not. 8. One Hundred Per One Beautiful: This blog also has fashion content, but beauty is its strong point. Alternatively the latest and most notable releases with practical tricks and homemade recipes for concrete solutions. A very useful blog, especially when you are looking for help for a makeup or inspiration for a hairstyle. 9. The Marisse Bazaar: The Marise Bazaar is written by Marisa Palop, her blog is a perfect agenda for those who do not want to miss anything and who want to be on top of everything. Its contents are divided between fashion, beauty, travel, and leisure, although cosmetics have a very special weight. Attention to the number of markets that the author proposes with signatures at a very good price, and also their solidarity facet. 10. A thousand whims: María Sánchez, Miguel Izco and Cristina Santigosa are the authors of this blog that has more than 1,200 followers on Twitter. Make-up, relaxation, treatments- all this you will find in this blog and exactly what you are looking for. Their motto: "You do not want it, you need it". 11. Vanity Nut: Impeccable aesthetics, this blog will be your salvation if you do not know makeup, nails or hair and especially want to be up to date. Want more updates? Go to their "Lifestyle" section. Blog Referral: Top Beauty YouTubers As the saying goes, “action speaks louder than words”, this is why many beauty pros are getting into recording videos for their fans and supporters to better understand the fashion and beauty tips they want to share, especially with hair and makeup tutorials.
With that being said, here is a list of some of the best creative beauty vloggers on YouTube in no particular order. You can use them to inspire you to make more creative videos. 1. Kimberly Clarke refreshingly encourages you not to buy products and to be more mindful of your consumerism in general. 2. Raw Beauty Kristi: She is hilarious and brutally honest when she reviews products. She does tend to put up her reviews a little behind the rest of the trendy Youtube influencer pack — but when you finally watch it, it's so worth it. By then, Kristi usually has tested the products out for a few days and has thorough feedback to give. 3. Alissa Ashley: If you're not already following Alissa Ashley, then stop what you're doing and fix it ASAP. Alissa has been doing makeup for years, but her channel got a huge follow boost after she delivered a brutally honest review of the infamous Subculture palette by Anastasia Beverly Hills. Alissa has a bubbly, fun personality and supreme eye makeup looks. She's also snatched up the attention of Rihanna and the Fenty Beauty team (they both follow her) and recently filmed a makeup tutorial with Zendaya. 4. Malaysia Arivahc: She takes it all the way with her makeup looks. She transforms into your favorite television characters and also does other cool pop culture tributes. Follow her on Instagram and Youtube because she posts cool, different stuff on both. 5. Stephanie Nikole makes really well-researched and informative videos, particularly about skincare. She's super smart, breaks down the cost of the product so you know what you're paying for and gives honest reviews regardless of the hype that surrounds it. Her skincare tutorials have turned my life around because she knows so much about the different vitamins and chemicals that your skin needs. 6. The LineUp is a duo that makes videos ranging a broad spectrum of topics, including beauty, style, and DIY. They are amazing. Their style and video editing are incredible and their DIY videos have been so helpful. You can really see the effort they put into their content. 7. Thomas Halbert If you want a little TEA and a lot of makeup talk, then Thomas Halbert's channel is where you should subscribe. He beats a bomb face and is also known for dishing out hot tea on the lack of diversity in the beauty community. 8. Mariah Leonard: She is great for honest suggestions and inexpensive dupes. She is one of the top beauty Youtubers. She gives such articulate and unique reviews, and she's honest all of the time. Plus she has incredibly refreshing content and does really inventive looks. 9. Kristabel is super down-to-earth and perfectly encapsulates London style. Kristabel is so chill and shows the best of London style. She also talks a lot of sense about working for yourself and being your own boss. Fashion is not anything that only exists in clothes. Fashion is in the air, on the street, fashion has something to do with ideas, with the way we live, with what happens. We show you the latest street style looks! Get inspired with it. Even the stars and starlets from Hollywood like to spend their free time in jeans and T-shirts, but always look stylish and set trends here themselves. The street style of the stars is easy to imitate and serves as a great source of inspiration to perfect your own look. Our Fashion Crush: Take the coolest of the men's section(an over-sized blazer), the most comfortable out of the cozy corner(wide knit jogger) and combine it with white sneakers. Result: A bomb look with a great feel-good factor. Street Style - Contrast to the red carpet: The street style of the stars is particularly casual, as we see them in the evening robe of the designer on the red carpet - and this is not without time-consuming consultation with stylists and hours of sitting at the make-up artist. Away from the flash of lightning, even glamorous ladies like Gwen Stefani, Eva Longoria, and Jessica Alba swap their luxury outfits for comfortable leggings, boyfriend-cut jeans, and XXL shirts. Since international celebrities are considered to be absolute trendsetters, many fashion chains hire the stars for nothing to inspire us in this way for their fashion. Street Style to imitate: So most street styles of the stars are also available for normal fashion lovers. Of course, it does not always have to be an expensive designer piece, because meanwhile cheap chains like Zara and Mango also copy the fashion of the stars and make them available for every budget. And even for the famous trendsetters, it does not always have to be the luxurious designer fad, because even the stars are increasingly seen in cheap brands. On the trail of the street style of the celebrities: If it is too boring for you to only browse the latest fashion labels for the latest street styles, you can easily start your own search. Especially during Fashion Weeks, numerous models bustle in the fashion metropolises of the world and show their own style on the street before they slip into the robes of the designers for the catwalk. In addition, many street fashion blogs from around the world provide a good source of inspiration. The secret of a good style, however, is not to copy the street style of stars and starlets, but to combine trends with his own taste. Because fashion always requires a bit of courage - but who dares, can be proud of his own style. Blog Referral: Street Style Fashion Staying stylish during the winter can sometimes feel like an impossible task. It can be hard to get the right balance between looking good and keeping your toes warm. That is why here we’ve been seeking help from some of our favorite American bloggers and influencers to put together a fashion-forward list of winter outfits that’ll make you look amazing all season.
With winter comes steamy mugs of hot chocolate, snowflake piled window sills, cherry red decorations and the smell of fresh balsam burning in the fireplace. So, pull out your softest sweaters, tallest boots and coziest scarves to enjoy this season. Winter outfits bring with it a myriad of challenges. How do you look stylish when you are layered up and completely covered? How best to dress for a 70-degree office when it is 30 degrees outside (we’ve got coat and scarf suggestions for that). And just what do you wear to the holiday party or family Christmas? We have made attempts to solve your winter clothes fashion problems with suggestions, style tips, and resources to give you a stylish look. From pants to dresses, sweaters to hats, coats to capes, we have got cute winter outfit ideas for you. If you have a travel planned during these cold winter months. You can’t get much more statement in the winter than over the knee boots. They are going strong season after season and the reason is simple. This staple piece is easy to pair with everything and will make any simple outfit stylish. From suede, leather to velvet, basic colors to something bold, the options are endless. It's all about comfort so the winter look must include a comfy sweater and great coat. Obsession with burgundy continues this winter, especially with the coat. The fur lined boots also take this casual winter outfit to a ‘winter chic’ look that's perfect for a mountain vacation! Who said winter fashion needs to be boring? Just because it is dark and gray outside doesn’t mean your outfit needs to be too. On the contrary, winter gives you more flexibility to play with textures, layers, and color. This is why big, furry, colorful coats are a must this season. For this winter look, pair your faux fur coat with some relaxed ripped jeans, a graphic tee and a pair of classic white sneakers. The Essentials to a stylish winter travel outfits: Your travel outfit consists of stylish boots, cozy scarves and coats, no lines at museums, hot wine (delicious by the way), Christmas decorations and chestnuts roasting on an open fire. While traveling this November and December carry few travel essentials that can be used over and over again. These five items are necessary when traveling in the colder months. These are the “neutrals” that you’ll wear with many outfits. Traveling in the “off” season brings with it a lot of perks like cheaper flights, no lines at museums, not as many “tourists” in your photos and of course the cute cozy travel outfits. With these travel essentials, you need to keep in mind that you have to love them. Along with the other necessary items like makeup and documents these 5 travel essentials are a must. Don’t leave home without; sunglasses, scarf, riding boots, large structured satchel and a coat. 1. STYLISH SUNGLASSES Even when the forecast calls for rain you need to bring sunglasses with you on your travels. From the moment you leave your home this travel essential needs to be in your handbag. Wear them off the plane to hide your tired eyes and keep them within reach throughout your trip. Always prefer black sunglasses because they are classic and minimalist. 2. GREY PLAID SCARF Whether you prefer plain or patterned, a scarf is a travel essential that will keep you cozy when it gets chilly. Prefer to use Grey instead of a bright or pastel because grey works with a lot of outfits. 3. BLACK RIDING BOOTS Black flat riding boots are perfect for traveling because they are comfortable, stylish and great for the rain. You won’t have cold or wet feet and the boots will match a lot of your outfits. 4. STRUCTURED SATCHEL A stylish structured satchel is not just about form but also function. Having a larger handbag in your trip will come in handy when carrying important documents and little items you buy while discovering new places. Something to keep in mind is the color of the satchel. Buy a darker color so you have the freedom to wear it all the time. Stay updated and you can reach us at Fashion Ideas. |
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